Affiliate Marketing

Definition Revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model. Information The advertisers/merchants are typically referred to as affiliate merchants and the publishers/salespeople are referred to as affiliates. Benefits of affiliate marketing include the potential for automating […]

KemKlicks joins PMA’s Publisher Recruitment Council!

KemKlicks joins PMA’s Publisher Recruitment Council! The Performance Marketing Association (PMA) is a non-profit trade association founded in 2008. It is the only trade association representing the performance marketing industry.  The PMA strives to raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel, which comprises more than 200,000 businesses and […]