Definition Revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model. Information The advertisers/merchants are typically referred to as affiliate merchants and the publishers/salespeople are referred to as affiliates. Benefits of affiliate marketing include the potential for automating […]
Simple definition offered on the basic principles of affiliate marketing.
For starters, find affiliates likely to attract consumers interested in your products, says Kim Giroux of marketing firm Zog Digital. And they don’t have to be online. Radio personalities, for example, can offer promo codes that drive shoppers to retail web sites. Few marketing options available to retailers are as effective at converting sales as […]